Hotellpriset som OTA:erna döljer. Uppenbarat i ett klick.

For fifteen years, a single clause kept the industry frozen in place. Every hotel, from a Parisian boutique to a Tokyo five-star, had signed it - promising the big travel sites that no one, anywhere, could publish a lower rate. That clause died in June 2024.

What happened next was quiet. Independents dropped their direct prices 15-25% overnight. Chains created member rates - free to join - that landed 10-20% under the OTA. Luxury properties didn't move on rate but started folding in €50-€200 nightly credits, breakfast, upgrades, welcome gifts: things the OTA physically couldn't pass to you.

The travel public hasn't caught up. Most people still search the big sites, click Reserve, and never think about it again - surrendering the 10-30% commission, the points, the flexibility, the front-desk goodwill that comes with being a direct guest rather than a ticket number.

DirectStayz is the nudge. You still find your hotel on your favourite travel site. Filters, reviews, maps - nothing changes. We just add the missing button: Reserve directly on [hotel].com. Same dates, real site, better price, and every perk the hotel wanted to give you all along.